Ads built on evidence, not vibes. We analyze what converts in your industry to create three ad variations. You test, find the winner, and scale. Launching or growing, our process is the same: evidence first, creative second.
Ads built on evidence, not vibes.
No guesswork. No vibes. Every brief follows the same research-led process, from understanding your brand to shipping 3 variants built to find your winner.
Before the strategy call, we review your brand, current creatives, and competitor landscape through Meta Ad Library to identify the hooks, formats, and creative angles with the strongest potential for your category. We show you what's already working and where opportunities are being missed.
Step 1 · researchWe walk you through the findings, define the creative direction, and align on the messaging, positioning, and testing approach based on your brand goals.
Step 2 · strategyWe produce three ad variations with different hooks, scripts, angles, or presenters based on the research, giving you multiple creative directions to test. No shoot days, produced using AI-assisted tools.
Step 3 · creativeYou test the variations and identify which concept performs best. From there, the winner becomes the foundation for the next round: tighter briefs, sharper creative, less wasted spend.
Step 4 · test & scaleStandalone examples of our UGC and campaign-style production. Not a fixed package. Your project will be built around the format mix that fits your brand.
"We don't ship creative and hope for the best. Every variant is built around what's already proven to convert in your category. So you're testing smarter, not gambling.
— Wolf & Jans
Polished, brand-forward. For when premium aesthetic converts harder.
We don't guess which angle works. We build three and let the data decide.
3 variants per brief. Research-led. Built to find your winner.
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One concept and a prayer vs. a structured system built to find your winner.
of your campaign's ROI is determined by creative quality. Before you spend a single euro on media.
Nielsen & Meta joint study · 2023
3 variants. Research-led. Built to find your winner.
Illustrative example
higher click-through rate for UGC-style ads vs. traditional produced creative on paid social
Nielsen Consumer Trust Study
better ROAS for brands iterating and testing creative monthly vs. quarterly
Meta Creative Shop · 2023
Wolf & Jans is intentionally small. You work directly with the people running the research and producing your creative. No layers, no handoffs, no agency markup.
Studied econ, got distracted by marketing, fell down the AI rabbit hole before it was cool. Still haven't climbed out.
Grew up in Dubai, studied in Europe, and spent way too long staring at ad data. Turns out that's actually a useful combination.
Why small is the point. Big agencies bill you for layers of people who never touch your work. We built Wolf & Jans to do the opposite: direct access, fast turnaround, and the same two brains on every ad from research to delivery.
Competitor research, a 45-minute strategy call, and three strategic video variations built around one core concept. Before production, we align together on how each variation will differ.
Each variation tests a different angle, whether that's the hook, script, presenter, messaging, or structure. This helps identify what resonates best with your audience so future creatives can be built around proven concepts.
Product images and your current or past ad creatives. That's it.
Delivery is typically within 7 business days after the strategy call.
Yes. Every collaboration starts with a single project. Once we identify what performs, we build on the winning concepts with new variations, sharper iterations, and the same research-led approach.
Completely fine. You don't need existing campaigns or ad experience to work with us. We'll handle the research side and guide you through the format choices. We'll make sure you start in the right direction, not just with something that looks good and hopes for the best.
Fill in your details below. We'll reach out within 24 hours to run your free competitor analysis and set up a call.
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